BRAND POSITIONING

> Brand platform development or revitalization
> Brand vision, mission, philosophy
> Corporate identity image building  
> Branding style guideline: DNA, editorial voice, visual vocabulary  
> External/internal positioning copy  
> Brand/product naming & taglines  
> Packaging design & copy advisory
> Product development, design & copy

BRAND MANAGEMENT

> Brand strategy / corporate strategy
> Brand "DNA" development or "visioning"
> e-Commerce strategy, planning & management  
> Image building  
> Profile awareness 
> Market research / competitive analysis  
> Trend forecasting  
> Communications & marketing infrastructure  
> Business development in current & untapped markets

BLACK BOOK INTRODUCTIONS 

You cannot put a price on relationships.  Social connections and informal introductions have exceptional power in them, especially when the opportunity is mutually beneficial for the parties involved.  With her extensive international network of powerful relationships – personal and professional - across a plethora of industries and sectors, Katie naturally wants to connect her clients with those who have the ability to add to their success.  Whether it be informal or formal introductions involving specific, immediate opportunities, or whether her instincts just say “you need to know each other, there is definitely opportunity for synergies” she facilitates the connections.  Most importantly, being the between parties, Katie continues to mediate and nurture the growth of these relationships to ensure continued growth and success.

EVENT MANAGEMENT

> Event ideation & strategy 
> Trunk shows 
> Media & consumer luncheons 
> Large-scale museum galas 
> Art gallery openings 
> High-profile product, service & retail launches (private or public) 
> Trade support 
> Event hosting / ambassadorship
> Planning 
> Budgeting 
> Venue hire 
> Catering 
> Invitation production & mailings 
> On-site logistics 
> Sponsor & media partner engagement 
> Guest list development & management 
> Product and service seeding 
> VIP relations

DIGITAL STRATEGY

> Online / digital strategy development  
> Digital content/newsfeed item design, development & publishing (photo, video & writing)  
> Website design, development & content management  
> Social media platform design, setup & marketing 
> e-Magazine / e-publishing design & editorial management  
> Blog development & marketing  
> e-Commerce strategy, planning and management
> Email & online direct marketing  
> Online public relations  
> Search engine optimization (SEO)  
> Social media network development and engagement  
> Blogger relations development, engagement and partnerships

CREATIVE DIRECTION /  ART DIRECTION

> Logos 
> Website design
> Social media profile layouts
> e-Magazines / e-publishing
> Corporate branding
> Brochures 
> Advertising campaigns
> Contesting / promotional materials
> Look books
> Labels & product packaging 
> Invitations 
> Signage / displays 
> Print management 
> Photo & video shoot production
> Visual merchandising

COPY WRITING  /  CONTENT MANAGEMENT  / EDITORIAL PARTNERSHIPS

> Editorial & advertorial management
> Web content management
> Content writing
> Editorial & advertorial content with partnering media outlets
> Ghost writing
> Speech writing
> e-Magazines / e-publishing
> Press releases (html/multimedia & text-only)
> Press kits
> Editorial calendar planning, content ideation & creation and publishing
> Website content management
> e-Commerce content management
> Look books
> Sales collateral
> Advertisements & promotional materials
> Brand taglines

DIRECT MARKETING

For retail, products and services we develop integrated approaches to increase sales results, product awareness and brand image through applied marketing tools and initiatives that attract, engage and foster lasting relationships with target retail buyers, consumers, key media, strategic partners and advertising clients.

RETAIL MARKETING

> New store & pop-up store opening execution
> Securing of targeted media endorsement
brand integration
> Target community group planning
> Annual business-building sales promotion programs
> CRM system development & execution
> List creation & expansion / data capture

PRODUCT & SERVICE MARKETING

> Strategic planning
> B2C (strategically targeted) – phone, mobile, direct mail, direct sales
> Digital marketing (strategically targeted) - email,  social media, epublishing, “pop-up” campaign
websites, online promotional campaigns
> CRM system development & execution
> List creation & expansion / data capture

CONTACT LIST BUILDING & MANAGEMENT

The quantity of contacts in your database certainly matters, but the quantity has no power without quality.  Through a super-premium CRM approach using direct, event and word-of-mouth marketing, Katie develops an exacting database.  She provides fresh insight into where her clients' databases are falling short in terms of markets they have yet to tap into and the people, corporations and affiliates that should be a part of their family of allies and go-to resources.  Furthermore, even when a contact list has been meticulously built brick-by-brick in the name of quality control, information expires, connections are lost and what was once updated quickly becomes outdated.  Katie works with clients to audit their lists and ensure that they are up-to-date and well maintained.  Services include:

> Strategic list building  (consumer/client lists, influencer/social/aspirational lists, target media lists, etailer,  retailer & buyer lists; strategic partner & sponsor lists, vvip stylist & personal shopper lists, and specially requested lists e.g. members clubs, yacht companies, art galleries, dignitaries)
> List auditing / correction / updating
> List expansion
> Ongoing list management
> Contact database platform setup and management

PUBLIC RELATIONS / MEDIA RELATIONS / MEDIA AND CONSUMER ENGAGEMENT

As the media landscape has evolved, so have marketing and public relations.  The digital space has transformed promotion, the way we interact with the press and the consumer, and the way we spend.  At the same time, traditional media has become even more influential.  Katie Lister has a proven track record of understanding and having exceptional relations with target niche and mainstream media around the world catering to the affluent and aspirational consumer appropriate and suitable to high-end luxury, fashion, art, design, lifestyle, travel and hospitality products and services.  Through developing close and effective relationships with key editors and publications in the niche and mainstream media, she builds valuable media platforms to support her clients’ product launches and profile-raising initiatives.    Through a consummate knowledge of the contemporary media landscape combined with crystal clear media messaging, she cuts through the clutter and engages her clients directly with targeted consumer demographics. 

> PR strategy, development & implementation
> Media relations & partnerships
> Tailored media list building
> Story ideation & pitching
> Press release messaging, writing & distribution
> Media list management, expansion & communications engagement
> Blogger relations & partnerships
> Customer list management & communications engagement
> Influencer & ambassador strategy
> Celebrity / key influencer product & service seeding
> Holiday editor gift program management
> Holiday gift guide creation & production