Katie Lister’s journey began in 2004 when she moved from New York to London. She juggled managing CEOs of major international banks and financial institutions during the day while cultivating her career in the luxury industry most evenings and weekends.  Katie quickly made the transition full-time into building her business into what it is today.

She is a global strategic marketing, sales communications, partnerships and public relations consultant providing bespoke service to luxury brands within a variety of sectors including fashion, art, design, lifestyle, publishing, travel and hospitality. 

She works with established and emerging brands to spark their growth through specialist advisory and implementation of marketing, public relations, brand management, communications creative direction, digital services, and retail sales strategy and management.  With a focus on the marriage of strategy and style, she hones in on the essence of a brand, its products and services to build sustainable brand strategy and positioning, messaging, imaging, brand initiatives and alliances, as well as the creation of brand assets including digital platforms, events, advertising, collateral materials, direct and online marketing.

BUSINESS WITHOUT BORDERS

Katie sets no geographical limits in business for herself or her employers and clients.  In this in this era of globalization and digitization, and with various markets emerging, there is a wealth of opportunity to capitalize on consumer spending, locally and abroad. Flexibility and global reach is key: there is no time like the present for brands to capitalize on the ability to expand their brands beyond borders that used to constrict growth.  Her objective is to achieve maximum output in reaching her employer's or clientele’s target consumer and amplifying brand presence in markets where products and services will thrive when the seed is strategically planted in solid foundation.  Having lived in London, New York, Toronto, Los Angeles, having facilitated business opportunities and relationships for clients in major metropolitan cities across the globe including Monaco, Abu Dhabi, Dubai, Geneva, Paris, Milan, Mumbai, New Delhi, Almaty, Moscow, Hong Kong, Shanghai, New York, London, Singapore, Palm Beach, Dallas, Miami, Los Angeles/Beverly Hills, Mexico City – and with the global connections, relationships and resources that she has at her fingertips, Katie has a powerful set of tools on hand to ignite growth internationally.

RELATIONSHIPS, RELATIONSHIPS, RELATIONSHIPS

Katie’s corporate and personal relationships – most often a mix of the two – have been carefully nurtured throughout her career and are among her biggest assets.  She has built invaluable relationships with international power players and creative entities within their respective fields and industries, and she uses her high-level access intelligently to facilitate business opportunities, strategic alliances, and to raise the profiles of her clients’ brands around the world.  These relationships provide her with a wealth of access and resources from which to refer to and pull from - often cross-pollinating them - to formulate new, fresh opportunities that deliver results for her clients.  She doesn’t believe in being impersonal – from informal (yet very strategic) introductions or endorsements to formal meetings involving hard-sell business propositioning, Katie’s personal touch sets a strong foundation for matchmaking her clients with the right people.

KNOW WHAT, KNOW HOW

Having someone on your team who knows the industry inside out is paramount.  Katie knows luxury.  She knows the brands.  She knows the affluent and aspirational customer.  She knows what it takes to make the media and the right people pay attention.  A dynamic consultancy with unparalleled clout, through effective relationship branding and communications management she develops and executes solutions for building enduring, lasting relationships between a brand and the brand's consumer; for garnering powerful media exposure, and for establishing powerful strategic alliances with corporate and individual partners that magnify a brand's success and fuels sales.

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SUCCESS

Her success only comes with her clients’ successes.  Never ready to settle for mediocrity, her results-driven, laser-focused formula for optimal growth thrusts her clients into the global eye and in front of the consumer that craves their offerings.