QUINTESSENTIALLY

www.quintessentiallygroup.com

Headquartered in London, UK, Quintessentially is the world’s leading luxury members-only concierge club founded in 2000 by Ben Elliott, Aaron Simpson and Paul Drummond.  With over 60 offices worldwide, and a global team collectively speaking over 35 languages, Quintessentially is a multinational and multilingual brand that bridges the gap between global and local, providing members with a personal service, privileges, benefits, and VIP access to otherwise inaccessible places and events, wherever they are in the world 24/7, 365 days a year.  Through their suppliers, partners and their unparalleled network of contacts, they have all the resources needed to source the most elusive of items, no matter how impossible the task might seem.  In addition to the concierge service, 32 luxury sister businesses compose the wider Quintessentially Group, covering every facet of the luxury lifestyle market, including Travel, Real Estate, Wine, Art, Luxury Retail, Events, Public Relations, Publishing and more.

PROFESSIONAL HIGHLIGHTS

• Enlisted by Quintessentially Lifestyle’s global CEO to serve as USA Marketing Manager after having previously served as Marketing Manager throughout the launch of the company’s 54th and 55th offices (in Canada).

  • Led the marketing team on day-to-day and project-based operations spanning communications, marketing, partnership development and activation, events (including the UBS VVIP lounge within the Collectors Lounge at Art Basel Miami Beach)

  • Developed marketing and communications strategies to attract new auent, lifestyle management service-seeking clientele,

  • Implemented current customer engagement programming to promote use of the Quintessentially products and services.

  • Oversaw setup and running of the marketing, communications, PR and CRM systems, 360° event ideation and production.

  • Leveraged marketing, PR, corporate relations and editorial expertise to work with teammates to build strong operations and infrastructure, and to generate business.

  • Developed cross-marketing partnerships (events/experiential and commnications) with like-minded brands for the purpose of cross-marketing respective products and services to each other’s respective consumer base (e.g. Gucci, UBS, NetJets)

  • Made a strong contribution to driving corporate partnership leads to establish coporate concierge programmes to their rms: UBS, Visa, Deloitte, Wind Mobile.

   

• Ideated, produced and coordinated upscale events for members and corporate partners in collaboration with brands including Art Basel Miami Beach, Gucci, UBS, Moda Operandi, DuJour Magazine, INTERVIEW Magazine, and at restaurants such as Toro in the Meatpacking District, NYC and luxury private residence development penthouse showrooms.

  • Oversaw and executived the daily, weekly and monthly external and internal communications schedule (member newlsetters, company newsletters, buying guides, internal and external communications, press relations, member benets and privileges programs, editorial.

  • Editorial/communications: spearheaded the graphic design, writing and publishing of digital editorial, city guide writing, web content management, social media and POS collateral, facilitated supplier realtions.

  • Developed contractual supplier relations (hotels, restaurants, nightlife, galleries, spas, retailers)

  • Canada: One of 4 key executives to develop the audience and client base from the ground up: executed lead generation, developed

  the company’s prospect list, network base and membership base of high net-worth consumers (memberships of $5k-$21k per annum),

  and raise brand awareness through events and media coverage.

  • Served as dedicated assistant to select affluent members.

SAMPLES - INTERNAL DOCUMENTS & BROCHURE DESIGN & COPY WRITING /
IDEATION - EXPERIENTIAL PROGAMS

SAMPLES - INVITATION DESIGN & COPY WRITING

SAMPLE - EDITORIAL WRITING (GLOBAL NEWSLETTERS & GLOBAL WEBSITE CONTENT)

SAMPLE - CITY GUIDE WRITING & SUPPLIER RELATIONS