KATIE LISTER
Index
Photos © George Pimentel
LUXURY LOUNGE DURING THE
TORONTO INTERNATIONAL FILM FESTIVAL
A premium hospitality venue during The Toronto International Film Festival (TIFF) spearheaded by ASC PR and Vision Co. that housed several A-list film premiere cast and crew dinners and luncheons, cocktail parties, sponsor-hosted events, the Wardrobe Lounge, provided an opportunity for luxury brands to connect with their target consumers in an exclusive and intimate social atmosphere. The VIP venue allowed film industry and sponsor clients to host exclusive events in an intimate and lavish environment that was a hub of activity during TIFF. The invite-only venue allowed client sponsors to host a series of lunches, cocktail receptions and dinners that catered to VIP attendees, media and film industry professionals, celebrities and local taste makers.
Luxury Lounge created strong corporate partnerships with companies such as London Fog, Motorola Canada, Perrier Jouet, Chivas, Jameson Irish Whiskey, Exquisite Vodka, Glaceau Vitamin Water, FUZE, The Saturday Décor, Lindt Chocolates, FQ Magazine, FASHION Magazine, LifeLuxuryStyle.com, Haagen-Dazs, The 1 Litre Water Company, Marlon Durrant, Ron White, Zeno Global and Hollander York Gallery. Everyone involved in the Luxury Lounge benefitted from the extensive media coverage and exposure to celebrities and members of Toronto’s elite community and top brands. The lounge hosted Richard Branson's Virgin Unite luncheon co-hosted by Kate Hudson and supermodel Petra Nemcova; Jennifer Aniston's "Management" film premiere cast-and-crew cocktail party, "The Hurt Locker" cast-and-crew dinner with leading actor Ralph Fiennes and director Katherine Biegelow. Celebrities in attendance throughout the festival also included Jennifer Hudson, Mickey Rourke, Ricky Gervais, Harvey Weinstein and many more.
KATIE LISTER'S ROLE
- Sponsorship Manager
- Media Partner (Print Magazine & Digital – LifeLuxuryStyle.com)
- Project Planning & Ideation With Other Partnering Companies
- Sponsorship & Integrated Marketing Strategy
- Marketing & Communications Collateral - Sponsorship Deck: Development/Copy Writing/Distribution To Team, Film Houses And Sponsor Clients – Sponsorship Deck & Rate Card, Proposals, Email Sales Templates
- Venue Sourcing
- Fashion Designer Partnerships For The Wardrobe Lounge
SAMPLE - MEDIA PARTNER & SPONSOR INTEGRATION STRATEGY / PHOTO-EDITORIAL WRITING
SAMPLE - SPONSORSHIP STRATEGY & INFORMATION DECK DEVELOPMENT / COPY WRITING
