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LIFELUXURYSTYLE.COM

LifeLuxuryStyle.com was an online lifestyle magazine that encompassed a wide scope of elements incorporated in luxurious living. Visually driven and international in scope, LifeLuxuryStyle.com celebrated the best the world has to offer in fashion, beauty, art, architecture, design, parties, food and beverage, and travel.  Created by Kontent Group, publishers of FQ Magazine, SIR Magazine, International Architecture & Design and Inside Entertainment Magazine, this luxury website was a first-class example of how magazines could extend their reach and effectiveness online, marrying appropriate material from parent titles with original content specifically written and designed for the web.  LifeLuxuryStyle.com was a new media venture that surpassed the landscape of traditional websites with six comprehensive sections:  Luxury Insider, Fashion, Travel, La Dolce Vita (society events), Properties, Buying Guide.  Total combined audience was 2.6 million readers per month and a total circulation of 1.7 million copies of print magazines per year. 

KATIE’S MAIN ROLE

  • Project Spearheading (2 years) – Overseeing And Managing Development Of The LifeLuxuryStyle.Com Web Portal From Inception To Completion
  • Brand Identity / Positioning
  • Brand Naming “Life|Luxury|Style”
  • Brand Management
  • IT Recruitment, Editorial And PR/Marketing Team Management
  • Marketing & Communications Collateral Development/Copywriting/Distribution - Internal Documents, Media Kits, Client Proposals, Website Content, Publicly Distributed Marketing Collateral, Printed Invitations & Evites, Press Releases, Fact Sheets, Email Campaigns, Contests)

  • Marketing & Advertising Strategy/Execution
  • Advertising & Marketing Account Development/Maintenance
  • Communications Strategy – Launch
  • Communications Strategy - Database Development/Promotions/Contesting
  • City Guide Editor-In-Chief /Content Strategy/Editorial Team Recruitment/Assignment/Coordination
  • Copywriting & Creative Direciton - Editorial, Advertorial and Advertising Content Writing For (Print & Digital)
  • Integrated Marketing
  • Sponsorships & Strategic Alliances
  • Event Production & Management

    • SAMPLE - MEDIA KIT DEVELOPMENT & COPY WRITING

    SAMPLES - CITY GUIDE WRITING & EDITORIAL