116 years in existence and the largest manufacturer of leather accessories in North America, Fullum & Holt est. 1897 is known the world over for both its own line of leather goods and those it produces for a plethora of the most illustrious global brands including LVMH (Louis Vuitton Moet Hennessey), Ralph Lauren, Saks Fifth Avenue, Helmut Lang, Alexander Wang, Pierre Cardin, Thomas Pink, Cole Haan, Banana Republic, Aldo, John Varvatos, Gucci Group, and other international heavyweights. With a steadfast dedication to quality, timeless products, the majority of items are made by the hands of artisans. Fullum & Holt est. 1897 specializes in accessories of the finest quality of leather and hardware including belts, bags, stirrups, suspenders, wallets, briefcases, iPad cases, and other small accessories. Its own private label is carried at prestigious international retailers including Harvey Nichols, Selfridges, Holt Renfrew, Intermix, Barneys, Saks and many more.
KATIE’S MAIN ROLE
RETAILER / BUYER RELATIONSHIP DEVELOPMENT
CORPORATE & INDEPENDENT DESIGNER CLIENT PRIVATE LABEL RELATIONSHIP FOSTERING
E-TAILER RELATIONSHIP FOSTERING (FOR BOTH SALES OF FULLUM & HOLT EST. 1897 LABEL & PRODUCT DEVELOPMENT FOR E-TAILER CLIENTLE)
STRATEGIC PLANNING: PUBLIC RELATIONS FIRM RECRUITMENT & COLLABORATION
Worked with company ownership to plan out best means of effectively launching the Fullum & Holt est. 1897 private label. Advised to execute a launch event and recruit a PR firm to manage the event and the media relations to raise brand visibility and indirectly drive sales. Vetted and met with PR agencies. ASC PR was enlisted resulting in effective positioning, raised brand visibility and strong media coverage.
Event Photos © George Pimentel