WeyvesYachts&WeyvesCouture_ThierryMugler_GentryEagle_WorldsFastestYacht_Sketch_2_Flattened.jpg

Weyves_Couture_ElieSaab_Rendering_8_model_hi-res_small_Flattened.jpg

WEYVES COUTURE & WEYVES GROUP

www.weyves-couture.com | www.weyves-group.com

Weyves Couture is the first company of its kind: a concept design firm bridging the worlds of yachting and the world’s leading fashion creators to bring to life one-of-a-kind signature yachts. Co-founded by Ezechiel Kauffmann and Donald Potard - Jean Paul Gaultier former President of 25 years, former Chairman of the trade association for the couture industry for 7 years; current Chair of Parsons Fashion department in Paris, and founder of Agent de Luxe, an agency representing more than 110 of the world’s leading fashion and interior designers to expand their brand properties/assets. With fashion designers at the helm of creative direction, aesthetic vision and signature style for each project, Weyves Couture brings all partners together – yacht designer, yacht architect, shipyard partner, and fashion designer – and manages the project from inception to completion with a masterpiece of a vessel as the end-product. Weyves Couture has collaborated on concepts with Thierry Mugler, Elie Saab, Kenzo, and Hermes. Weyves Group provides turn-key, bespoke services to yacht owners and charterers via its divisions via its partnerships with leading luxury tastemakers and providers within their respective industries. Divisions include Weyves Gourmet (Celebrity & Michelin Chef signature menus), Weyves Spas, Weyves Escapes (private island and resort bespoke packages), Weyves Art, Weyves Estates (luxury real estate sales and rentals).

KATIE LISTER’S ROLE

Founding Communications Director For 3 Years
360-Degree Marketing Communications
360-Degree Public Relations
Copywriting - Internal Presentations and Files, Proposals, Publicly Distributed Brochures, Website Content, Marketing Collateral, Press Releases
Executive Summary & Partner Contract Compilation & Writing
Communications Strategy Model Development & Implementation (Internal & External)
Media Relations
Social Media Strategy & Content Management
Direct Marketing - Digital & Print Programs (e-Newsletters, Printed Brochures, Advertisements)
Media Contact Database Development & Management
New Client Contact Database Development & Management
Celebrity & Michelin-Star Chef Relationship Development (Weyves Gourmet Division)
Designer Relationship Development - Designers Not Yet Part Of Weyves Couture or Agent de Luxe Repetoir (Donna Karan for Urban Zen, Marcel Wanders for Moooi)

PROJECT LAUNCH EVENT - CAMPAIGN & BUZZ CREATION / MEDIA & VIP GUEST INVITATIONS
Gallery: "Weyves Couture By Elie Saab ES117" 117-Metre Mega Yacht Unveiled At The Abu Dhabi Yacht Show. Honoured guests included ruler of Dubai, HRH Sheikh Mansoor Bin Mohammed Bin Rashid Al Maktoum, Jamie Edmiston, majority partner of Edmiston Yachts, and several royal figures.